Team Meeting - Feb 19th, 2026

Meeting Summary

Date: February 19, 2026
Audience: Seniors (Senior Meeting)

Purpose

Align the team on Zillow Showcase (what it is, when to use it, and how it captures direct inquiries) and improve Zillow Pro agent profiles/branding; close with a Q&A on non-warrantable / lawsuit-driven condo lending scenarios.

Top Signals

• Showcase visibility + presentation: Showcase boosts a listing’s prominence (shown at/near the top of search) and upgrades the viewing experience (slideshow, interactive floor plan, virtual staging options).

• Lead capture advantage: “Contact” on Showcase can be routed so the inquiry goes to the listing team (auto-forward to the co-listing agent) instead of diverting to another preferred agent.

• Cost + durability: Opting into Showcase adds $270, taken at closing (as part of admin fee), and the Showcase ID follows the listing even if it cancels/re-lists (no re-pay for cancel/relist scenarios).

• Use it strategically: Called out as a good fit for listings needing “more eyes” (example given: a Forest Park townhouse/new development situation).

• Zillow Pro = “Showcase for agents”: Use Zillow Pro to control agent branding on Zillow (media slideshow + intro + specialty videos, featured reviews, featured sales).

• Lending reality check: Condo questionnaires get intense when triggered by: lawsuits, >10% single entity ownership, or >35% commercial space; example discussed involved 1212 Lake Shore Drive and a wrongful death lawsuit (2023).

• Problem-solving framing: Seller-side solutions were discussed (credits/escrow concepts) to keep deals together when non-warrantability/rate impacts threaten a transaction.

Decisions Made

• Enable Showcase as an opt-in tool for listings that need more exposure, with the $270 at closing structure and internal workflow to manage/route inquiries.

• Move forward with a studio day to refresh agent assets (headshots + intro video + specialty video) to support Zillow Pro upgrades.

• Standardize Zillow Pro upgrades as a team priority so profiles look current and differentiated (specialties, featured reviews/sales, media).

Action Items

• Ellyn / Ops (Owner)

  • Send the Showcase pitch deck via Hub updates once received from the Showcase rep.

  • Maintain the workflow where Showcase “Contact” emails are routed to the co-listing agent (auto-forward process).

• Tim / Marketing (Owner)

  • Schedule the studio session for headshots + filming intro/specialty videos; share timing/details once booked.

• All Senior Agents (Owner)

  • Update Zillow Pro profiles once assets/how-to are sent (intro/specialty videos, featured sales, featured review, photos).

  • Provide specialty focus topics for your videos (examples mentioned: multi-units, luxury condos/Gold Coast).

• Open check (Not resolved in meeting)

  • Confirm whether agents can use team sales in “featured sales” on Zillow Pro (stated as “will double check”).